Ecommerce Profit System · Entry Audit

Find your biggest profit leak before your next ad spend

A 10-point audit that tells you exactly where your store is bleeding money — and the exact fix for each one. Built from a $997 operating system, priced at $9.

$9One-time · Instant access
Interactive HTML tool + printable PDF companion · 30-day refund guarantee

Most ecommerce stores look profitable on the surface. Orders coming in. Revenue growing. And then you check the bank account and wonder where the money went.

  • You're running ads but you don't know if each order actually makes money
  • Your refund rate is eating into your margin but you don't know which customers to save and how
  • Your AOV is flat and you don't know what's leaving revenue uncaptured at checkout
  • You have no system for reviewing your numbers — just a vague sense of whether things are going well

The problem usually isn't the product, the ads, or the market. It's that you've never run a structured audit of where the money actually goes. This checklist does that in 2 hours.

What's inside
A
Contribution margin formula with live calculator
Enter your numbers. See immediately if each order makes or loses money. The most important number most operators have never calculated.
B
Break-even ROAS formula — calculated for your store
The number below which every ad impression loses money. Know it before you open Ads Manager.
C
Refund root-cause tagger + 3 prevention scripts
Tag your last 20 refund tickets. Identify the root cause. Deploy the exact script that converts 60–70% of refund requests into waiting or store credit.
D
Touch 1 order confirmation email — ready to paste into Klaviyo
The single email that captures 23% of at-risk customers in the first 6 hours. Deploy in 35 minutes.
E
WISMO auto-response template
Eliminates 40% of your support inbox volume the day it goes live. Paste into Tidio or Gorgias in 40 minutes.
F
Order bump and bundle copy — 2 AOV lift levers
Checkout bump script and product page bundle copy, ready to customise. Together add 12–25% AOV with zero extra ad spend.
G
7-element CVR audit checklist
The 7 things that drive 80% of CVR loss. Check each in 15 minutes. Any fail = one fix this week.
H
CEO Dashboard — 7 weekly metrics
The only 7 numbers you need to review every Monday. Includes healthy ranges and the one action to take when any metric breaks.
Format
→
Interactive HTML tool
Opens in any browser. Tick items as you complete them. Built-in CM calculator updates in real time as you enter your numbers. Progress bar tracks completion.
→
Printable PDF companion
The full checklist, all formulas, and the refund scripts in a clean print-ready format. Tape the quick-reference card to your monitor.
Who it's for
"I ran through this in one afternoon. Found out I was operating at negative contribution margin. Deployed Touch 1 and the order bump. CM is positive for the first time in 3 months."
Illustrative scenario, not a customer quote. Store operator, home accessories niche.
The upgrade path
Where this fits in the full system
$9 Checklist ← you are here→$47 Starter Kit→$997 Full OS

2 hours from now, you'll know exactly where your store is leaking.

Most operators spend months running on gut feel. This checklist ends that in one afternoon.

Get the Profit Recovery Checklist — $9 → Also available: Ad Spend Audit Template — $17
30-day refund guarantee · Instant download after payment · No subscription
FAQ
Do I need any specific tools to use this?
No. The HTML tool opens in any browser. For the email templates you'll need Klaviyo or a similar email platform — but you can use the templates in any tool.
Is this the same as the $997 OS?
No. This is the 10-point audit layer — the first thing to deploy. The $997 OS has 11 full modules, 280+ assets, and covers the complete architecture from acquisition to cash flow. This checklist draws from Modules 1, 5, 6, 8, and 11 of that system.
How long does it take to complete?
The full audit takes 2 hours end to end. The first three points (knowing your CM and ROAS numbers) take 20 minutes and give you immediate clarity on whether you should be scaling or fixing.